Mi.Business.Console

for Promomed

Update: 05.08.2025

Last week: 30 week 2025 (21.07.2025 - 27.07.2025)

Last full month: June 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 446	-10.6%	13.7%	-0.8	17 387 369	-10.5%	10.4%	-0.6	-5.5%
MoM	37 233	-7.6%	13.8%	0.7	85 829 713	-6.9%	10.4%	0.5	-12.2%
YTD	268 871	23.9%	13.1%	1.6	597 168 465	27.1%	9.8%	0.3	8.3%
MAT	473 237	25.8%	13.2%	2.7	966 292 807	22.0%	9.5%	0.7	0.3%
BRAINMAX
WoW	1 813	-2.2%	100.0%	0	6 227 494	-1.6%	100.0%	0	-2.2%
MoM	9 254	-14.8%	100.0%	0	31 670 923	-15.6%	100.0%	0	-14.8%
YTD	70 877	103.9%	100.0%	0	244 936 235	100.0%	100.0%	0	103.9%
MAT	118 785	102.0%	100.0%	0	409 193 707	97.3%	100.0%	0	102.0%
GOLDLINE PLUS
WoW	12 620	-6.5%	46.9%	0.7	41 503 916	-6.2%	38.1%	0	-7.9%
MoM	66 580	-9.1%	45.3%	-0.4	215 110 389	-7.2%	36.8%	-0.1	-8.4%
YTD	476 362	-6.7%	45.8%	0.9	1 537 349 883	-4.5%	37.4%	0.7	-8.5%
MAT	794 746	-6.4%	46.0%	0.5	2 529 635 429	-5.8%	37.6%	-0.4	-7.4%
MIGRENIUM
WoW	7 253	-7.7%	0.3%	0	2 589 434	-7.4%	0.4%	0	-4.5%
MoM	35 334	1.6%	0.4%	0	12 508 012	1.7%	0.5%	0	-2.4%
YTD	243 051	-31.1%	0.4%	-0.2	85 527 382	-21.3%	0.5%	-0.2	5.6%
MAT	457 930	-26.4%	0.4%	-0.1	158 511 973	-3.2%	0.5%	-0.1	1.6%
MODELAX-N
WoW	24 146	-4.4%	18.6%	-0.6	13 564 681	-3.1%	13.6%	-0.2	-1.2%
MoM	132 142	22.5%	23.4%	5.5	71 577 944	18.9%	16.8%	3.5	-6.1%
YTD	852 828	-4.1%	20.2%	-2.9	454 918 470	19.3%	14.6%	-0.3	9.8%
MAT	1 426 694	1.5%	20.1%	-1.1	732 938 067	31.2%	14.0%	1.1	7.1%
REDUXIN
WoW	8 507	-8.1%	31.6%	0	47 108 520	-4.8%	43.2%	0.7	-7.9%
MoM	47 301	-3.6%	32.2%	1.6	259 867 661	-3.6%	44.4%	1.6	-8.4%
YTD	329 131	-12.2%	31.6%	-1.3	1 794 890 067	-10.8%	43.7%	-2.2	-8.5%
MAT	549 893	-8.9%	31.8%	-0.5	2 946 304 803	-6.2%	43.8%	-0.6	-7.4%
REDUXIN FORTE
WoW	2 857	-11.3%	10.6%	-0.4	13 505 268	-9.8%	12.4%	-0.5	-7.9%
MoM	14 925	-11.6%	10.2%	-0.4	67 674 135	-14.3%	11.6%	-1	-8.4%
YTD	104 725	4.8%	10.1%	1.3	477 994 689	10.3%	11.6%	1.8	-8.5%
MAT	172 171	3.4%	10.0%	1	766 502 990	8.0%	11.4%	1.4	-7.4%
SALVISAR
WoW	8 150	-6.3%	1.2%	0	4 381 818	-6.4%	1.2%	0	-4.8%
MoM	43 045	-15.1%	1.4%	-0.2	22 927 579	-12.1%	1.4%	-0.1	-5.0%
YTD	360 508	18.9%	1.7%	0.3	181 002 962	47.2%	1.6%	0.4	-2.2%
MAT	629 104	24.9%	1.6%	0.4	298 978 593	57.4%	1.6%	0.5	-4.7%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	268 871	23.9%	13.1%	1.6	597 168 465	27.1%	9.8%	0.3	8.3%
BRAINMAX	70 877	103.9%	100.0%	0	244 936 235	100.0%	100.0%	0	103.9%
GOLDLINE PLUS	476 362	-6.7%	45.8%	0.9	1 537 349 883	-4.5%	37.4%	0.7	-8.5%
MIGRENIUM	243 051	-31.1%	0.4%	-0.2	85 527 382	-21.3%	0.5%	-0.2	5.6%
MODELAX-N	852 828	-4.1%	20.2%	-2.9	454 918 470	19.3%	14.6%	-0.3	9.8%
REDUXIN CAPS	329 131	-12.2%	31.6%	-1.3	1 794 890 067	-10.8%	43.7%	-2.2	-8.5%
REDUXIN FORTE	104 725	4.8%	10.1%	1.3	477 994 689	10.3%	11.6%	1.8	-8.5%
SALVISAR	360 508	18.9%	1.7%	0.3	181 002 962	47.2%	1.6%	0.4	-2.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	473 237	25.8%	13.2%	2.7	966 292 807	22.0%	9.5%	0.7	0.3%
BRAINMAX	118 785	102.0%	100.0%	0	409 193 707	97.3%	100.0%	0	102.0%
GOLDLINE PLUS	794 746	-6.4%	46.0%	0.5	2 529 635 429	-5.8%	37.6%	-0.4	-7.4%
MIGRENIUM	457 930	-26.4%	0.4%	-0.1	158 511 973	-3.2%	0.5%	-0.1	1.6%
MODELAX-N	1 426 694	1.5%	20.1%	-1.1	732 938 067	31.2%	14.0%	1.1	7.1%
REDUXIN CAPS	549 893	-8.9%	31.8%	-0.5	2 946 304 803	-6.2%	43.8%	-0.6	-7.4%
REDUXIN FORTE	172 171	3.4%	10.0%	1	766 502 990	8.0%	11.4%	1.4	-7.4%
SALVISAR	629 104	24.9%	1.6%	0.4	298 978 593	57.4%	1.6%	0.5	-4.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 446	-10.6%	13.7%	-0.8	17 387 369	-10.5%	10.4%	-0.6	-5.5%
BRAINMAX	1 813	-2.2%	100.0%	0	6 227 494	-1.6%	100.0%	0	-2.2%
GOLDLINE PLUS	12 620	-6.5%	46.9%	0.7	41 503 916	-6.2%	38.1%	0	-7.9%
MIGRENIUM	7 253	-7.7%	0.3%	0	2 589 434	-7.4%	0.4%	0	-4.5%
MODELAX-N	24 146	-4.4%	18.6%	-0.6	13 564 681	-3.1%	13.6%	-0.2	-1.2%
REDUXIN CAPS	8 507	-8.1%	31.6%	0	47 108 520	-4.8%	43.2%	0.7	-7.9%
REDUXIN FORTE	2 857	-11.3%	10.6%	-0.4	13 505 268	-9.8%	12.4%	-0.5	-7.9%
SALVISAR	8 150	-6.3%	1.2%	0	4 381 818	-6.4%	1.2%	0	-4.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	37 233	-7.6%	13.8%	0.7	85 829 713	-6.9%	10.4%	0.5	-12.2%
BRAINMAX	9 254	-14.8%	100.0%	0	31 670 923	-15.6%	100.0%	0	-14.8%
GOLDLINE PLUS	66 580	-9.1%	45.3%	-0.4	215 110 389	-7.2%	36.8%	-0.1	-8.4%
MIGRENIUM	35 334	1.6%	0.4%	0	12 508 012	1.7%	0.5%	0	-2.4%
MODELAX-N	132 142	22.5%	23.4%	5.5	71 577 944	18.9%	16.8%	3.5	-6.1%
REDUXIN CAPS	47 301	-3.6%	32.2%	1.6	259 867 661	-3.6%	44.4%	1.6	-8.4%
REDUXIN FORTE	14 925	-11.6%	10.2%	-0.4	67 674 135	-14.3%	11.6%	-1	-8.4%
SALVISAR	43 045	-15.1%	1.4%	-0.2	22 927 579	-12.1%	1.4%	-0.1	-5.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

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SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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