for Promomed

Update: 05.08.2025

Last week: 30 week 2025 (21.07.2025 - 27.07.2025)

Last full month: June 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 446 -10.6% 13.7% -0.8 17 387 369 -10.5% 10.4% -0.6 -5.5%
MoM 37 233 -7.6% 13.8% 0.7 85 829 713 -6.9% 10.4% 0.5 -12.2%
YTD 268 871 23.9% 13.1% 1.6 597 168 465 27.1% 9.8% 0.3 8.3%
MAT 473 237 25.8% 13.2% 2.7 966 292 807 22.0% 9.5% 0.7 0.3%
BRAINMAX
WoW 1 813 -2.2% 100.0% 0 6 227 494 -1.6% 100.0% 0 -2.2%
MoM 9 254 -14.8% 100.0% 0 31 670 923 -15.6% 100.0% 0 -14.8%
YTD 70 877 103.9% 100.0% 0 244 936 235 100.0% 100.0% 0 103.9%
MAT 118 785 102.0% 100.0% 0 409 193 707 97.3% 100.0% 0 102.0%
GOLDLINE PLUS
WoW 12 620 -6.5% 46.9% 0.7 41 503 916 -6.2% 38.1% 0 -7.9%
MoM 66 580 -9.1% 45.3% -0.4 215 110 389 -7.2% 36.8% -0.1 -8.4%
YTD 476 362 -6.7% 45.8% 0.9 1 537 349 883 -4.5% 37.4% 0.7 -8.5%
MAT 794 746 -6.4% 46.0% 0.5 2 529 635 429 -5.8% 37.6% -0.4 -7.4%
MIGRENIUM
WoW 7 253 -7.7% 0.3% 0 2 589 434 -7.4% 0.4% 0 -4.5%
MoM 35 334 1.6% 0.4% 0 12 508 012 1.7% 0.5% 0 -2.4%
YTD 243 051 -31.1% 0.4% -0.2 85 527 382 -21.3% 0.5% -0.2 5.6%
MAT 457 930 -26.4% 0.4% -0.1 158 511 973 -3.2% 0.5% -0.1 1.6%
MODELAX-N
WoW 24 146 -4.4% 18.6% -0.6 13 564 681 -3.1% 13.6% -0.2 -1.2%
MoM 132 142 22.5% 23.4% 5.5 71 577 944 18.9% 16.8% 3.5 -6.1%
YTD 852 828 -4.1% 20.2% -2.9 454 918 470 19.3% 14.6% -0.3 9.8%
MAT 1 426 694 1.5% 20.1% -1.1 732 938 067 31.2% 14.0% 1.1 7.1%
REDUXIN
WoW 8 507 -8.1% 31.6% 0 47 108 520 -4.8% 43.2% 0.7 -7.9%
MoM 47 301 -3.6% 32.2% 1.6 259 867 661 -3.6% 44.4% 1.6 -8.4%
YTD 329 131 -12.2% 31.6% -1.3 1 794 890 067 -10.8% 43.7% -2.2 -8.5%
MAT 549 893 -8.9% 31.8% -0.5 2 946 304 803 -6.2% 43.8% -0.6 -7.4%
REDUXIN FORTE
WoW 2 857 -11.3% 10.6% -0.4 13 505 268 -9.8% 12.4% -0.5 -7.9%
MoM 14 925 -11.6% 10.2% -0.4 67 674 135 -14.3% 11.6% -1 -8.4%
YTD 104 725 4.8% 10.1% 1.3 477 994 689 10.3% 11.6% 1.8 -8.5%
MAT 172 171 3.4% 10.0% 1 766 502 990 8.0% 11.4% 1.4 -7.4%
SALVISAR
WoW 8 150 -6.3% 1.2% 0 4 381 818 -6.4% 1.2% 0 -4.8%
MoM 43 045 -15.1% 1.4% -0.2 22 927 579 -12.1% 1.4% -0.1 -5.0%
YTD 360 508 18.9% 1.7% 0.3 181 002 962 47.2% 1.6% 0.4 -2.2%
MAT 629 104 24.9% 1.6% 0.4 298 978 593 57.4% 1.6% 0.5 -4.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 268 871 23.9% 13.1% 1.6 597 168 465 27.1% 9.8% 0.3 8.3%
BRAINMAX 70 877 103.9% 100.0% 0 244 936 235 100.0% 100.0% 0 103.9%
GOLDLINE PLUS 476 362 -6.7% 45.8% 0.9 1 537 349 883 -4.5% 37.4% 0.7 -8.5%
MIGRENIUM 243 051 -31.1% 0.4% -0.2 85 527 382 -21.3% 0.5% -0.2 5.6%
MODELAX-N 852 828 -4.1% 20.2% -2.9 454 918 470 19.3% 14.6% -0.3 9.8%
REDUXIN CAPS 329 131 -12.2% 31.6% -1.3 1 794 890 067 -10.8% 43.7% -2.2 -8.5%
REDUXIN FORTE 104 725 4.8% 10.1% 1.3 477 994 689 10.3% 11.6% 1.8 -8.5%
SALVISAR 360 508 18.9% 1.7% 0.3 181 002 962 47.2% 1.6% 0.4 -2.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 473 237 25.8% 13.2% 2.7 966 292 807 22.0% 9.5% 0.7 0.3%
BRAINMAX 118 785 102.0% 100.0% 0 409 193 707 97.3% 100.0% 0 102.0%
GOLDLINE PLUS 794 746 -6.4% 46.0% 0.5 2 529 635 429 -5.8% 37.6% -0.4 -7.4%
MIGRENIUM 457 930 -26.4% 0.4% -0.1 158 511 973 -3.2% 0.5% -0.1 1.6%
MODELAX-N 1 426 694 1.5% 20.1% -1.1 732 938 067 31.2% 14.0% 1.1 7.1%
REDUXIN CAPS 549 893 -8.9% 31.8% -0.5 2 946 304 803 -6.2% 43.8% -0.6 -7.4%
REDUXIN FORTE 172 171 3.4% 10.0% 1 766 502 990 8.0% 11.4% 1.4 -7.4%
SALVISAR 629 104 24.9% 1.6% 0.4 298 978 593 57.4% 1.6% 0.5 -4.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 446 -10.6% 13.7% -0.8 17 387 369 -10.5% 10.4% -0.6 -5.5%
BRAINMAX 1 813 -2.2% 100.0% 0 6 227 494 -1.6% 100.0% 0 -2.2%
GOLDLINE PLUS 12 620 -6.5% 46.9% 0.7 41 503 916 -6.2% 38.1% 0 -7.9%
MIGRENIUM 7 253 -7.7% 0.3% 0 2 589 434 -7.4% 0.4% 0 -4.5%
MODELAX-N 24 146 -4.4% 18.6% -0.6 13 564 681 -3.1% 13.6% -0.2 -1.2%
REDUXIN CAPS 8 507 -8.1% 31.6% 0 47 108 520 -4.8% 43.2% 0.7 -7.9%
REDUXIN FORTE 2 857 -11.3% 10.6% -0.4 13 505 268 -9.8% 12.4% -0.5 -7.9%
SALVISAR 8 150 -6.3% 1.2% 0 4 381 818 -6.4% 1.2% 0 -4.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 233 -7.6% 13.8% 0.7 85 829 713 -6.9% 10.4% 0.5 -12.2%
BRAINMAX 9 254 -14.8% 100.0% 0 31 670 923 -15.6% 100.0% 0 -14.8%
GOLDLINE PLUS 66 580 -9.1% 45.3% -0.4 215 110 389 -7.2% 36.8% -0.1 -8.4%
MIGRENIUM 35 334 1.6% 0.4% 0 12 508 012 1.7% 0.5% 0 -2.4%
MODELAX-N 132 142 22.5% 23.4% 5.5 71 577 944 18.9% 16.8% 3.5 -6.1%
REDUXIN CAPS 47 301 -3.6% 32.2% 1.6 259 867 661 -3.6% 44.4% 1.6 -8.4%
REDUXIN FORTE 14 925 -11.6% 10.2% -0.4 67 674 135 -14.3% 11.6% -1 -8.4%
SALVISAR 43 045 -15.1% 1.4% -0.2 22 927 579 -12.1% 1.4% -0.1 -5.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs